Every cosmetics product on the market in Europe is safe to use. The cosmetics industry can state this with confidence because first, safety is the primary concern of all manufacturers, and secondly, European Union legislation requires all new products to undergo an expert scientific safety assessment before they are launched for sale.

Qualified inspectors in each European Union Member State (the so-called competent authorities) are responsible for reviewing safety assessments and checking products already on the market.

While safety is the industry’s prime concern, science and innovation are its drivers. Manufacturers employ thousands of scientists to identify new, more effective ingredients, test formulations and develop products with unique properties that fulfil consumer desires.

Innovation is crucial because most cosmetics products have a lifespan of under five years and manufacturers reformulate a quarter of their products every year. They need to improve products constantly in order to stay ahead in a highly competitive market where the consumer expects more choice and ever greater efficacy.

Scientific research and development is essential to the cosmetics industry. It can take several years to bring a product to market and safety is built in at every stage in the process.

COSMETIC SAFETY REGULATIONS (EC) No 1223/2009 Smile Enhance Ltd complies with the regulations as laid down in EU Regulation No 1223/2009. * The products we offer as standard stock formulations comply with regulations. * Customised formulations will require safety assessments. * It is important that anyone who seeks to put cosmetics on the market knows their obligations to comply with EU Regulation No 1223/2009.

The information below is taken from the official EU website guidelines and provides links to more information you will need. It will help you to understand the background and what you have to do to comply. What is a cosmetic product? Any substance or preparation intended to be placed in contact with the various external parts of the human body with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance, correcting body odours, protecting them, or keeping them in good condition.

Every cosmetic product placed on the market requires a safety assessment carried out by a suitably European qualified professional. The assessment will form part of the product information pack which should also include details of the qualitative and quantitative composition of the product, specifications of raw materials and finished products and the purity and microbiological controls, details methods of manufacture in accordance with good manufacturing practice, data on undesirable effects on human health, and where appropriate, proof of any claimed effect.

Legislation On 11 July 2013 the new EU Regulation 1223/2009 Cosmetics Regulation- came into force strengthening the safety of cosmetic products and streamlining the framework for all operators in the sector. The Regulation simplifies procedures to the extent that the internal market of cosmetic products is now a reality. The Cosmetics Regulation, adopted in 2009, replaces Directive 76/768/EC that was adopted in 1976 and has been substantially revised on no less than 7 occasions.


Smile Enhance

The story of The Smile Enhance network began with one lady and an ambitious dream. For years, Rebecca Moorfield had been searching for a business idea that would bring together the two biggest goals in her life, equality and freedom.
Based from her home, The 7 Day Smile Detox was sold to 5 family and friends at a discounted rate. It was clear from there how productive this idea was to become.